Isolated Environment: You have a captive audience! Before the show and
during intermission, your audience keeps looking at the ads over and over...
Great interest can be generated by an ad when relaxed, entertained people
look through a program without the distractions of home or office. Also,
there is no interference from other advertising means‚ this allows the
theatre patron to focus on the playbill in hand.
Reader Interaction: Every patron will receive a playbill as they are seated.
Patrons must read the playbill for information pertinent to the performance
attended, ensuring a high readership of the advertisments. Also, the playbill
and its ads are commonly the point of conversation between patrons at the
theatre — creating excellent word-of-mouth advertising endorsements from
friend to friend!
Support the Arts: A critical component of your branding strategy should be
to associate your organization, product or service with the things your clients
value most. Create a commonality between your business and theatre patrons
as both of you support the arts.
Image: Be known by the company you keep. Your advertisement communicates
the message that your company stands in favor of quality, excellence and
supports the arts and culture.
Demographics: The Arts attract an upscale market in terms of education and
income. Patrons of the arts are active in their communities and often set
community trends.
Low Cost: A full season of advertising can cost less than just one Ad in your
local newspaper for one day. The playbill is not only looked over longer than
any newspaper ad, it is also taken home, put on the coffee table and often
kept as a souvenir.
Loyalty: Over 50% of the patrons are season ticket subscribers illustrating
loyalty to their favorite performing arts. Also, patrons of the arts do have
a track record of supporting businesses that support the arts.
A FULL SEASON
of advertising
can cost less than
just ONE AD in
your local news-paper one time!
of advertising
can cost less than
just ONE AD in
your local news-paper one time!
about these two
organizations,
visit the websites:
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